Tuesday, March 15, 2011

Ride Studio Cafe Club Launch Party!

The Ride Studio Cafe is launching their new cycling club with a party on Saturday, March 19th from 6:30-9:30 pm at the Studio in Lexington. I have been working really closely with the RSC over the last couple of months and everything they have been coming up with has been so thoughtfully and stylishly designed. From Dave Chiu's team painted Seven to his RSC branded S3 to the sneak peaks I have seen of the Rapha team and club clothing everything just has an incredibly beautiful sensibility to it. The team and club are going to be something really, really special. It will capture the soul of the cycling on so many levels.
In speaking with Dave Chiu and Rob Vandermark there are some really exciting things in the works. All the things the RSC is becoming known for and much, much more. If you haven't heard about the club here is the information that was sent to me:

The Ride Studio Cafe Club is a collaborative of cycling enthusiasts and racers that congregate around all aspects of performance cycling and the camaraderie that brings out the best in us. The purpose of the Club is to engage riders to be more excited about riding; to ride more often and to enjoy it more; to find riding routes--and routes to cycling--that are more enjoyable; to push each other to ride more; and to increase our enjoyment and camaraderie of cycling.
At the party we'll share the details of the Club, including:
• What you get for joining the Club-its a long and unique list
• Rides we are planning for the season-some rides that we hope most cyclists have never even thought about
• Exclusive club gear and clothing--more than 20 items we've designed
• Details about the Club Team-The Cafe Racers-and their plans for the season
• Team Bikes-Two types

We've already have about 40 club members, and the Club hasn't even gone public-until now!

How To Join
If this Club sounds like something you'd like to be a part of you can join at the event on Saturday night--and you'll receive a special limited edition gift. Or, email us to join ahead of time so we can have your club gear and welcome packet ready for you on Saturday.

Some additional reasons to come to the party
• Sample our limited edition Club Coffee--an amazing coffee!
• Great food and beer--as we do at every RSC event
• Opportunity to purchase club gear at a special discount for the event only
• Opportunity to purchase Rapha and Cervelo products at a discount--for the evening only

Its going to be a great beginning to a great season of riding. We hope to see you there!





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